Privacy Policy for Liftra ApS

Last Updated On 26-May-2025

This Privacy Policy explains how Liftra ApS collects, uses, and discloses your personal data when you visit and use our website https://liftra.com (“the service”). By accessing or using the service, you agree to the collection and use of your information as outlined in this Policy. If you do not agree, please refrain from using the service. We may update this Privacy Policy from time to time. Updates will take effect 180 days after being posted on our website. We recommend reviewing this page periodically.

Information We Collect

We will collect and process the following personal information about you:

Name
Email address
Phone number
Company name

Legal Basis for Processing

We process your personal data based on one or more of the following legal bases under the GDPR:

Your consent (Article 6(1)(a))
Performance of a contract (Article 6(1)(b))
Our legitimate interests, such as marketing and site protection (Article 6(1)(f))
Compliance with legal obligations (Article 6(1)(c))

How We Use Your Information

We use your personal data for the following purposes:

Marketing and promotional communications
Customer support and inquiry response
Administrative notifications
Website and data security

If we intend to use your data for purposes not listed above, we will request your consent before doing so.

How We Share Your Information

We do not share your personal data with third parties except under the following circumstances:

With your explicit consent
To comply with legal obligations or court orders
To enforce our legal agreements and policies
As part of a business transfer, such as a merger or acquisition

We may also share data with trusted third-party service providers, including:

Marketing agencies
Legal consultants
Data analytics providers
IT and data processing partners

These parties may only use your information for the specific purpose it was provided for and must safeguard your data according to applicable laws.

International Data Transfers

In some cases, your data may be transferred to and processed in countries outside the EU. In such cases, we implement appropriate safeguards, such as standard contractual clauses, to ensure an adequate level of protection.

Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this Policy:

Inquiry data: Up to 5 years after resolution, based on user consent
Legal obligations: As required by applicable law (e.g., financial or audit requirements)

Anonymized or aggregated data, which cannot identify you, may be retained indefinitely.

Your Rights

Under the GDPR, you may have the right to:

Access your personal data
Rectify or erase your data
Restrict or object to processing
Withdraw consent at any time
Receive a copy of your data
Lodge a complaint with a data protection authority (e.g., Danish Data Protection Agency)

To exercise your rights, please contact us at:
Liftra@liftra.com

You can also opt out of direct marketing or profiling by writing to the same address.

Cookies and Similar Technologies

To learn more about how we use these and your choices in relation to these tracking technologies, please refer to our Cookie Policy.

Data Security

We implement appropriate technical and organizational measures to safeguard your data from unauthorized access, disclosure, alteration, or destruction.

Third-Party Links

Our website may contain links to external websites not operated by us. We are not responsible for their privacy practices. We recommend reviewing the privacy policy of each site you visit.

Contact

If you have any questions or concerns about our processing of your personal data, you can contact us at:

Liftra ApS
Stationsmestervej 81
9200 Aalborg SV
liftra@liftra.com

We will respond to your inquiry in accordance with applicable law.